Green Demand Policy Playbook
NEW UPDATED INTERACTIVE EDITION September 2026
This tool identifies government policies to help drive demand for low- and near-zero solution in heavy transport (Aviation, Shipping) and heavy industry sectors, such as Aluminium, Cement/Concrete, Chemicals and Iron/Steel. It has been prepared by the ITA in consultation with over 100 organisations.
By providing incentives and setting mandates to use clean materials, chemicals and fuels, governments can level the playing field for buyers, create market certainty, and improve the business case for the production of these clean commodities. Demand stimulation policies can be implemented alone, but ideally, they would be part of a coordinated package of measures to increase their effect on emissions reductions.
The ITA's Open Letter, endorsed by global business leaders and financial organisations calls on governments to take urgent policy action to stimulate demand for clean industrial materials, chemicals and fuels. Published in November 2024, alongside the first iteration of the Green Demand Policy Playbook.